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RMSynergy Client
Action Performance Companies, Inc
On the Road with Microsoft Business Solutions for Retail Management
Action Performance Companies, Inc. leads the motor sports memorabilia and clothing industry with U.S.$750 million in sales. The company handles 60 percent of the top race drivers. "We had 33 stores that moved every week. Their inventories were mutually exclusive. Demand changed constantly. And trusted employees were our cash management system," says John Bickford, Sr., Vice President, Action Performance, Inc., describing his previous retail situation. Using Microsoft Business Solutions for Retail Management has enabled Action Performance to execute sales transactions in eight seconds, process credit cards in six seconds, and trigger sales by scanner. The system's deep feature set will accommodate future growth and shifting business climates, as it enables new ways to merchandise products.